Paid Links and No-Follow – How to Do This
As part of the discussion about Penguin 2.0, a good point was raised. It’s about paid links on your website.
- If you’re being paid to place a link on your website, make sure it’s a no-follow link. (That’s important.)
- Make sure the person paying you understands that all paid links on your website will be no-follow links. (That’s important, too.)
What’s a no-follow link? Well, if your original link looks like this in the HTML tab of your WordPress site…
<a href="http://somesite.com/">Some Link</a>
Change it to…
<a href="http://somesite.com/" rel="nofollow">Some Link</a>
That keeps you from sharing PageRank with the site you’re linking to, and it will reduce the chances of receiving the wrath of Google.
If all of that sounds confusing, just trust me on this point: Any company that pays for a link from your website to theirs, must receive a no-follow link.