How to test your ideas on a website flip

This is going to be good!

Here is the crazy thing about ideas; we all like to have them, talk about them, some people even want to get them started.

And yet, as soon as you think up of the great big idea, some of you will automatically start second-guessing yourself.

It’s human nature. Nobody wants to be the person who always starts something, but never finishes. So we stay small, we play by the rules, we crush that little spark of excitement that got us out of bed the day before, only to “face reality.”

My friend. Ideas are a gift. You are the hero of your own story, and your ideas are the call to action. Adventure waits for you, my friend.

Even bad ideas can lead to big profitable adventures.

Pet rocks. Nuf’ said.

What I am getting at, is to challenge myself and you to stop being so afraid of your ideas.

They ALL can work out, they ALL can fail.
Will my idea make a good website flip?
This is truer than the quote from Henry Ford; “Whether you think you can, or you think you can’t, you’re right.”

This is about letting the universe know that you trust yourself.

Confidence is essential to website flipping. Businesses have been built on the foundation of personal confidence, and not much else.

So if you are going to make speculations about the future, why not assume that this is a great idea, that you can follow through, and get to work?

Okay, I’ll end the pep talk, but, this is something that I feel very passionate about.

Now, what makes a good idea for a website flip?

Flipping a website is philosophically different from building another blog, or website. “Starting with the end in mind,” flippers use sales goals to guide the build.

As a business, the flipping mindset is far superior to than the blogging plan of building on infinitely with small short goals. Flipping forces an owner to look at the audience and use of the site, monetize (aka. show value early) and systematize time-consuming tasks to pencil out to profit.

Flipping forces an owner to look at the audience and use of the site, monetize (aka. show value early) and systematize time-consuming tasks to pencil out to profit.

How do I... know if I have a good idea for a website flip?

Ask yo’ self

Working through a new flip idea, if you can get the following down, you are starting a great foundation (now mix it with confidence and you’re golden).

  • Clear definition of your idea
  • Agreement of what this idea is going to do for you, and what you will do for your idea
  • Idea of the audience that will find your content valuable
  • Idea on how to make money form your idea
  • What does the end look like?


I tend to be my own worst critic. In the past, I would start projects, not follow through and then mental beat myself up for lack of follow through and success.

I am still working on becoming addicted to following through. The start is my strength, and the finish is usually tedious and boring for me. But, I’m changing, and learning, and evolving.

One skill I’ve learned that is the most helpful is to make my ideas work as hard as I do.

I now demand specific requirements from my ideas and projects. I assign when they need to be profitable, what access I’d like them to help me gain, and the skills I will learn to bring them to life.

I’ve learned to form a contract with my ideas.

For example:

I, Lacey, am willing to invest one month of intense focus and development, and then 20 hours a week, and about $100 cash to build Within three months, She Flips Websites will be able to walk anyone through a flip. I will be compensated $1000/mo within the first three months. And I will be ready to sell this idea in one year for over $100,000.

How many flip ideas can you handle at one time?

It depends. You can make a very tidy living flipping smaller websites every few months and keeping a few at a time. I’m experimenting with four simultaneous flips right now, and it is a full time plus workload. When these four are in the growth phase, I might add another.

You decide how many you can handle, based on your timeline and your financial goals.

I do recommend holding more than one at a time because it tends to force a person to be more efficient.

How do you know you have a good idea for a flip?

Take this worksheet as a timed test. If you can fill it out within 15-minutes, come back the next day, and still feel really great about your anwsers, you have a great idea for a website flip.

Now, your idea is going to change and morph, which is a very good thing, but, you should at least have excitement and inspiration and ideas for an audience which this worksheet will help you through.

Download Step 001: Ideas (PDF) HERE

My advice is to view your ideas through the following lens:

  1. Your idea is your call to adventure, choose your own adventure.
  2. Start with the end in mind, be clear what you want and build to match that vision.
  3. Make a deal with the idea. Be clear on what you are willing to do for it, and what it needs to do for you. Boundaries, my friend.
  4. Decide how many you can handle at one time. Be strict in maintaining this number.
  5. Come up with a short summary of the project. The clearer you can communicate what it is, the easier time you will have building it out.
  6. If you don’t have anything else, have confidence. Have confidence even if you have everything else too.



You've got this!

xo. Lacey

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